59 Data in AI Era : Master Data Management (MDM)
From Data Warehouse to AI-Augmented Enterprise Master Data Management (MDM): Creating a Single Version of Business Reality Abstract As organizations modernize their data platforms, they often discover that technology alone cannot guarantee consistent business decisions. Different systems frequently maintain different representations of customers, products, suppliers, locations, and other core business entities. These inconsistencies create analytical confusion, operational inefficiencies, and increasingly, challenges for AI-driven systems. Master Data Management (MDM) emerged to address this problem by establishing a trusted and consistent representation of critical business entities across the enterprise. While often viewed as a data management initiative, MDM is fundamentally a business transformation capability that enables governance, analytics, operational efficiency, and AI readiness. This article explores the principles of Master Data Management, its evolution, implementati...